It seems as though every single tech company, and even tech-adjacent company, has announced its own proprietary AI engine in the past few years.
The artist X, formerly known as Twitter, is no exception, and Elon Musk announced that X would be entering the AI race with its own AI-driven assistant, which would be called Grok.
This has some savvy entrepreneurs wondering the big questions – how does this affect the bottom line?
We rounded up some of the more important questions and answers regarding this AI platform here.
1. What is Grok AI?
Grok AI is a free, AI-powered personal assistant that is native to the X platform, and which is designed to drive user engagement. Users can ask Grok AI queries and get succinct answers fed back to them in natural language.
It leverages real-time data in its answers and it’s renowned for its edgy, human-like persona that is more approachable and relatable than many other AI models.
2. What can it be used for?
Grok AI can be used for pretty much the same thing that any other AI assistant can be used for. For the most part, users ask basic questions and get back succinct, (hopefully) accurate answers.
In addition to answering basic queries, Grok can also be used to generate images, write code, and perform a few other unique functions.
3. How many users does it have?
It’s easier to answer the question of how many users Twitter has, and that answer is somewhere between 410 to 650 million monthly active users, though the number fluctuates, and this represents global use.
However, there are also some nascent figures specific to Grok AI usership, which are much lower. Apparently, Grok gets somewhere between 30 and 60 million users per month.
4. Does it have eCommerce functionality?
Grok AI does not have native, built-in eCommerce functionality, so at the current time, users cannot buy directly through the platform, as they can with some others, like ChatGPT, which leverages what it calls Agentic eCommerce, enabling users to buy without ever leaving the window.
However, users can still ask Grok for product recommendations or ask where products of interest can be bought, making it potentially useful as a marketing channel.
5. What are Grok AI SEO Services?
Grok AI SEO services are services that improve your organic footprint to attract interest from Grok with the goal of getting your website, brand, or products to show up as outputs through the chatbot.
6. Are they unique from other AI SEO services?
Ultimately, they are not that unique from other AI SEO strategies or services; at the current time, the basic premise of AI SEO is to optimize a website for rich content that answers questions that users have, increasing the likelihood that a domain or page will be featured in an AI-generated output.
7. Do you need to invest in AI and SEO services separately?
That depends very heavily on the quality of your current SEO services provider. SEO has evolved considerably over the past ten years and now hinges entirely on quality copy. If your current SEO provider is optimizing your website with content-first approaches and rich, informative snippets, blogs, and page copy, then there is a good chance you are already treading the cutting edge of what qualifies as AI SEO in the first place.
Getting Started with a Grok AI SEO Services Provider
With all of this being said, if you are still convinced you need a separate investment in a Grok AI SEO services provider to hedge your bets against a changing digital marketing landscape in 2026, best to get ahead of it. Ask Grok for a few recommendations, then go with some of the ones it recommends. The platform itself would theoretically only make recommendations that would work.
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